× RESUME | CV CASE STUDY 1 | MISSION IMPOSSIBLE CASE STUDY 2 | METAMORPHOSIS CASE STUDY 3 | MULTI-DIMENSIONAL CASE STUDY 4 | FRONT OF SITE FIX

CONTEXT

NEW CIO AND DRIVE TO MODERNIZE | New CIO arrived with plans to modernize management methods as well as technology.

Business & Technology Transformation | 15 Teams | 4 Offices | One Year

CURRENT BUSINESS PROCESSES | Strong Sales and Marketing business units with a weak product unit yielded no long-term vision or goals. Additionally, work management was not based on a prioritization schema.

TECHNOLOGY | Our back-end was based on Perl, an almost extinct language. We found it hard to locate effective developers and are in the process of strangling it off into a modern Java based architecture.

FINDINGS

OPPORTUNITIES | Business Intelligence partners revealed a number of opportunities lurking in our traffic data.
R&D Teams built accelerators and easy integrations which unlocked cross-pillar-sales.

PRODUCT & MARKETING MISALIGNMENT | Product and marketing were at odds. The new vision was hard to manifest and strong facilitation was required.

END-STATE

TRAFFIC! ADDONS PAGE | Fitting the context of our use-case, the churn, and where it was in our flow, the tests with a dedicated Addon page kept winning.
This accelerated the growth of our high-profit products, as we were able to optimize against this low-cost, high churn resource.

EXPANDED OPPORTUNITY SPACE | The cross-pillar sales experiment opened a whole vista to be optimized. Our Google Analytics SMEs helped us start to categorize these opportunities and potential tradeoffs.

EMERGENT WIN CONDITIONS

EMPOWERED TEAMS | CIO chose to invest in more force-multipliers to assist in forming empowered teams. Teams now include Business, Technology, Data Intelligence partners. Standups include traffic dashboards and test strategy discussions. The feed-back loops were so fast that in-production changes were occurring the same day in many cases.