× RESUME | CV CASE STUDY 1 | MISSION IMPOSSIBLE CASE STUDY 2 | METAMORPHOSIS CASE STUDY 3 | MULTI-DIMENSIONAL CASE STUDY 4 | FRONT OF SITE FIX

CONTEXT

POST MERGER OF WEB.COM AND ENDURANCE GROUP | A merger of the 2nd and 3rd largest hosting companies in the world. The front of site teams for our Growth Brands were languishing between non-intersecting Marketing and Product goals, which the CMO believed resulted in a drop-off in conversion rates. Coupled with staff reductions, we witnessed a significant drop in morale.

FOS Agile Transition | 10 Teams | 3 Offices | One Year

CURRENT BUSINESS PROCESSES | The weakly merged Product and Marketing business units were suffering from a lack of clear direction and were given tactical goals. The end of the COVID bump for the hosting sector was starting to recede, and in its wake, PANIC!

FINDINGS

OPPORTUNITY | Co-led with VP of Product-Marketing redesigning work process for the entire vertical from branding to marketing to product to creative to dev to qa to uat.

END-STATE

STAKEHOLDER 180 | The stakeholder council was a big hit. Instead of working around each other they were working with each other to prioritize work.
Constraint after constraint fell, and soon we were legion chasing each new constraint, tapping each others' strengths.

EMPOWERED TEAMS MAKE FEED-BACK LOOPS AS NEEDED | As teams became more familiar with each other, problems were resolved in minutes instead of hours or days. As our marketing team required the ability to change priorities within our release window we developed just-in-time refinement.

EMERGENT WIN CONDITIONS

PREDICTIONS & ART | Our business intelligence predictions allowed us to course-correct away from serious user churn. Standing back and evaluating our growth brands we noticed a significant delta in winning tests vs visual appeal. We are going to investigate this discovery and see how to manage it.